What is Associative Design?
Associative Design (AD) is a project by the Portuguese Association of Wood and Furniture Industries (AIMMP) that aims to develop and promote the production of products from the home sector as well as launch challenges that will contribute to innovation in the use of both technology and design. AD will support and push companies that share this vision and take their products further into exciting new markets.
AD is a brand of excellence that represents and promotes Portuguese products on the most important, demanding and acclaimed venues on the international landscape. This collective effort is sustained by quality, innovation and design and aspires to answer the growing global market demands.
The AD brand relaunch aims to continue to the project started in 2009 while being more ambious on its execution and goals. While expecting to produce a real increase on the volume of sales AD is also determined to become a success case study alongise the companies and products involved.