SECOND LIFE – Curated by Associative Design
Design with Memory, Future with Meaning by Associative Design at Portugal Pavilion, Expo 2025 Osaka Presented under the theme “2nd Life”, the exhibition curated

by Associative Design for the Portugal Pavilion at Expo 2025 Osaka explores the regenerative power of materials in contemporary design. Inspired by the forest and the sea — icons of Portuguese identity — the exhibition bridges tradition, innovation, and sustainability.

Featuring works that embrace reuse, durability, and aesthetic renewal, “2nd Life” showcases Portuguese designers and brands committed to circular practices, highlighting design as a responsible and forward thinking cultural discipline.